Case Study
Background
NEXUS’ vision is to be the “Global Benchmark in Elite and Tailored Flight Operations Services.” To help drive that vision, FZ needed to take a deep look into who NEXUS is, where NEXUS was going, and who they wanted to take along for the ride.
Challenge
After acquiring Wyvern in 2014, NEXUS asked FZ to reevaluate its brand to help maintain the company’s elite status while also complementing Wyvern.
Solution
After extracting the essence of NEXUS through discovery and research, FZ developed a fresh set of brand guidelines, delivered a fully redesigned web site, and created a brand new VIP gift for premier clients.
Brand Guidelines
A company with the size and complexity of NEXUS Group, we had to develop separate guidelines for the Corporate Group, The training academy, and Flight operations services that are operating all across the globe.
Website Design
Phone and Tablet Adaptation
Applying the new branding, FZ created an easy to navigate web design with a luxury feel reflective of the NEXUS experience. The smooth interface includes a press release and events page, as well as a contact form and newsletter subscription functionality.
Wireframe Site Map
VIP Gift
With the help of acclaimed artist Dennis O. Collier, FZ led the creation of a limited edition sculpture for NEXUS’ principal clients to go along with a commitment to charity in their name. The cast bronze sculpture is the apropos likeness of a falcon and paired with a poem by the artist.
“Saker Wind” – Wind, sculpting dunes, spirals high to soaring embrace as falcon flight and saker sight; piercing search over endless waves of timeless sand. -Wind and wave, force and feather, weave enchantment, Thus, seen together.
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